Visit London Income Strategy

Contract summary

Industry

• Multimedia networks - 32417000

Location of contract

London

Value of contract

£33,330

Procurement reference

PROC 117

Published date

14 July 2020

Closing date

1 June 2020

Contract start date

15 June 2020

Contract end date

24 July 2020

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

Visit London (VL) is the official visitor brand for London and has built a sizeable and engaged audience across a variety of online platforms. We currently generate over £1m income from these channels. The brand is also trusted and well known by our tourism partners. However there is no clear income strategy for the VL brand and channels. Each channel has an individual plan and whilst some already contribute to income, the overall strategy is fragmented. 
  
Consumer behaviour and channel opportunities are changing, so too the competitive landscape. We are competing for income and eyeballs with social media channels, Google, specialist travel ecommerce sites, Online Travel Agencies, and lifestyle brands such as Buzzfeed. The requirements of brands/partners are also changing. They want customized, multi-channel access to targeted audiences.  
 
How can we better use our brand, channels, data and position as London's official promotional agency to develop a stronger income proposition to future proof income?  

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Award information

Awarded date

1 June 2020

Contract start date

15 June 2020

Contract end date

24 July 2020

Total value of contract

£33,330

This contract was awarded to 1 supplier.

The Cocktail

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About the buyer

Contact name

Rob Palmer

Address

2 More London Riverside
LONDON
SE12RR
England

Telephone

020 7234 5687

Email

rpalmer@londonandpartners.com