Published date: 19 April 2018

This notice was replaced on 30 July 2018

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 30 July 2018)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.



Contract summary

Industry

  • Business and management consultancy and related services - 79400000

Location of contract

North West

Value of contract

£0 to £72,000

Procurement reference

LGH212

Published date

19 April 2018

Closing date

30 April 2018

Contract start date

1 May 2018

Contract end date

31 March 2019

Contract type

Service contract

Procedure type

Open (non-OJEU)

Any interested supplier may submit a tender in response to an opportunity notice.

Non-OJEU (Official Journal of the European Union) procedures are valued below a certain financial threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes


Description

2.1 The appointment of consultancy services to develop and deliver Local Growth Hub marketing and communications activity, to:

• Support Local Growth Hub engagement with key target audiences and stakeholders

• Generate enquiries for Local Growth Hub services

• Position Local Growth Hub as a leading growth hub nationally and as the overarching business support network regionally

• Raise awareness of Local Growth Hub and LCR programmes regionally and nationally
2.3 The purpose of this tender exercise is to identify the agency that is deemed most suitable to deliver the required services.

(a) Marketing and communication planning
• Develop and implement a marketing strategy and timeline which drives the growth and evolution of the growth hub.
• Produce performance reports on the effectiveness of marketing and communications activity against set targets.

(b) Digital marketing
• Support the LEP team in driving quality website traffic to the Local Growth Hub website (localgrowthhub.com) through planned and coordinated use of social media, including LinkedIn, Twitter, Facebook, YouTube and any other recommended social media platforms.
• Create educational and value content that is appropriate and engaging to target audiences, to increase social media reach, engagement and conversion.
• PPC and digital advertising strategy and management to drive quality traffic and conversion on the website.
• Produce a monthly Local Growth Hub e-newsletter.

(c) Marketing content and assets
• Develop and maintain print and digital marketing content and assets required to effectively support the marketing and communications strategy activity. Assets to include infographics, print, pop-up stands etc as agreed.

(d) PR
• Work with the Local Growth Hub team (including brokers and programme partners) to develop and maintain a PR plan based around key milestones, successes and programme updates.
• Monitor media for relevant PR opportunities (including features / interviews etc)

(e) Events
• Creation and management of an events programme
• Sourcing joint event opportunities

(f) Marketing automation
• Implementation and management of marketing automation to streamline marketing activity and drive enquiries
• Integration with the Local Growth Hub CRM 'Evolutive' to provide closed loop reporting

(g) Web Development
• Work with the LEP Business Systems Project Manager to scope out and agree a specification for a new improved Local Growth Hub website
• Develop, implement and manage the website development programme to include improved functionality, UX and UI, in order to meet the growing demands of the Local Growth Hub.
• Web Services - the site will need to integrate with the Growth Hub CRM 'Evolutive'. The site will need to collect data from site users and for that data to be stored in the CRM.
• Content Management & Profile Management - The LEP must be able to fully manage and develop as required intenance costs of Local Growth Hub website


More information

Attachments

Links


About the buyer

Contact name

Janice Mears

Address

1 Mann Island
Liverpool
L31BG
England

Telephone

0151 227 2727

Email

janice.mears@liverpoollep.org