Published date: 9 October 2025
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Market research services - 79310000
Location of contract
MK7 6AA
Value of contract
£700,000 to £904,000
Procurement reference
OU Brand Tracking/RES/PRO/2024
Published date
9 October 2025
Closing date
9 January 2025
Closing time
12pm
Contract start date
1 October 2025
Contract end date
1 October 2028
Contract type
Service contract
Procedure type
Restricted procedure (above threshold)
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.
The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total.
Further details are contained in the procurement documents, via the URL link detailed in this notice.
More information
Previous notice about this procurement
- Opportunity
- Published 4 December 2024, last edited 5 December 2024
Award information
Awarded date
1 October 2025
Contract start date
1 October 2025
Contract end date
1 October 2029
Total value of contract
£904,000
This contract was awarded to 1 supplier.
The Nursery Research and Planning Limited
Address
Chancery House
53-64 Chancery Lane
London
WC2A 1QSReference
No reference - other
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Procurement Team
Address
Walton Hall
MILTON KEYNES
MK76AA
England
Telephone
01908655814
Website
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Closing: 9 January 2025, 12pm
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