Published date: 30 July 2019

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 May 2019

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising campaign services - 79341400

Location of contract

Any region

Value of contract

£7,000,000

Procurement reference

tender_205172/786558

Published date

30 July 2019

Closing date

24 May 2019

Contract start date

8 July 2019

Contract end date

7 July 2022

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Department for Health and Social Care (DHSC) requires a marketing and communications agency and/or agency consortia to deliver a range of campaigns across its remit. With the publication of the NHS Long Term Plan at the beginning of this year and the forthcoming Social Care Green Paper, the department has an increasing need to build its marketing capability to:

- Raise awareness of new policies designed to help safeguard the NHS's future.

- Improve awareness of specific actions the public can take to plan for their future care and make effective use of NHS services. This ranges from adoption of NHS innovations such as an App to planning for their future social care needs.

- Drive recruitment into adult social care (ASC) and reduce vacancies

DHSC is looking for an innovative, cutting-edge communications agency and/or agency consortia with the expertise and passion to develop and deliver impactful, engaging and highly targeted campaigns. The successful agency(ies) will work in partnership with DHSC to deliver an agile and truly integrated communications service able to seamlessly move between paid for, earned and owned communications; as well as national to local, to maximise audience impact and engagement, as well as value.

The overall value of the entire project is £7,000,000. To note, this value is only an estimate and based on current spend and does not guarantee any spend through this contract. This contract is a standby agreement in line with framework RM3774 for a fixed period of time to work on a number of campaigns we require during this period. Payment for this arrangement is per campaign and the work is not guaranteed

More information

Attachments

Award information

Awarded date

25 June 2019

Contract start date

8 July 2019

Contract end date

7 July 2022

Total value of contract

£7,000,000

This contract was awarded to 1 supplier.

MullenLowe London

Address

C-Space, 37-45 City Road, London, England, EC1Y 1AT

Reference

Companies House number: 00506057

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

39 Victoria Street
London
SW1H 0EU
England

Email

sam.richman@dhsc.gov.uk