Published date: 19 September 2023
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising campaign services - 79341400
Location of contract
SW1W 0BD
Value of contract
£500,000
Procurement reference
CF-0015000D4L000000DloEUAS
Published date
19 September 2023
Closing date
6 September 2023
Closing time
12pm
Contract start date
1 October 2023
Contract end date
30 September 2026
Contract type
Service contract
Procedure type
Single tender action (below threshold)
A direct contract with a single supplier, without competition.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.
On these platforms, VisitBritain content reaches a small
audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach,
engagement and therefore improves social media performance, which contributes to VisitBritain's ROI
calculations.
Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation).
A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023
Award information
Awarded date
6 September 2023
Contract start date
1 October 2023
Contract end date
30 September 2026
Total value of contract
£500,000
This contract was awarded to 1 supplier.
Meta Platforms Ireland Limited
Address
Block J, Serpentine Ave, Dublin, D04 N9T7
Reference
None
Supplier is SME?
No
About the buyer
Contact name
Procurement Team
Address
3 Grosvenor Gardens,
London
SW1W 0BD
United Kingdom
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Closing: 6 September 2023, 12pm
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