Published date: 19 October 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 8 November 2019, 5pm

Contract summary

Industry

  • Market research services - 79310000

  • Education and training services - 80000000

Location of contract

Any region

Value of contract

£1,700,000

Procurement reference

tender_211577/896342

Published date

19 October 2020

Closing date

8 November 2019

Closing time

5pm

Contract start date

19 February 2020

Contract end date

18 February 2022

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Department is seeking a market research agency to undertake market research for the Get IntoTeaching marketing campaign, which seeks to raise the status of teaching, drive motivation to become a teacher and provide support and advice to train. The campaign is long-standing, dating back to the 1990s, and last year entered an exciting new era with the launch of a new strategic and creative approach.
The campaign consists of a range of owned, earned and paid-for channels, including AV, print, radio, media partnerships and extensive social and digital advertising. This is supported by a comprehensive programme of events and CRM to encourage and support people to apply, including providing access to one-to-one support from a nominated adviser and school experience days.

Objectives:

To support the campaign in making a significant contribution to the fulfilment of ITT targets by:

1. Evaluating the success of the current campaign
2. Informing future creative development
3. Developing understanding of our audience and the customer journey
4. Informing the audience and marketing strategies for emerging policy initiatives and priorities

Award information

Awarded date

17 December 2019

Contract start date

19 February 2020

Contract end date

18 February 2022

Total value of contract

£1,700,000

This contract was awarded to 1 supplier.

Populus Limited

Address

Northburgh House, 10 Northburgh Street, London, EC1V 0AT

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Department for Education

Address

2, St Pauls Place, 125 Norfolk St
Sheffield
S1 2JF
England

Email

asher.jones@education.gov.uk