Published date: 22 December 2016
Last edited date: 22 December 2016
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Research and development services and related consultancy services - 73000000
Recreational, cultural and sporting services - 92000000
Location of contract
TW9 4DU
Value of contract
£0 to £20,000
Procurement reference
TNA076
Published date
22 December 2016
Closing date
23 September 2016
Contract start date
3 October 2016
Contract end date
31 December 2016
Contract type
Service contract
Procedure type
Not applicable
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be:
• To assess the viability/suitability of our audience engagement plans
• To create direction and focus for our audience engagement
• To provide a simple framework for segmenting audiences and strategy for growth
• Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.)
• Make suggestions towards language and tone to apply to future branding work
This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement. It should also make comparisons with other cultural institutions.
We anticipate the deliverables comprising (at a minimum):
• A report covering the above
• A set of Powerpoint slides to convey the headlines internally and to partner organisations
• Guidelines for future segmentation and analysis of our data
Our maximum available budget for this piece of work is £20,000 (ex VAT).
Award information
Awarded date
4 October 2016
Contract start date
5 October 2016
Contract end date
28 February 2017
Total value of contract
£19,300
This contract was awarded to 1 supplier.
The Audience Agency
Address
35-47 Bethnal Green Road
London E1 6LAReference
None
Supplier is SME?
No
Supplier is VCSE?
No
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Closing: 23 September 2016
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