Published date: 16 September 2021

This notice was replaced on 9 December 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 9 December 2021)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • News-agency services - 92400000

Location of contract

North West

Value of contract

£130,000

Procurement reference

WIGN001-DN569797-50075628

Published date

16 September 2021

Closing date

13 October 2021

Closing time

5pm

Contract start date

1 November 2021

Contract end date

31 March 2022

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

The objective of this tender process is to appoint a supplier(s) to deliver a range of social media, website and marketing campaign services to support the return to high streets safely and recover from the pandemic in Wigan Borough.

To support this objective, the tender consists of the following two Lots:

• Lot 1: Support to develop a 'Love Local' brand and marketing campaign - In 2020 we launched the 'Support Local' campaign designed to encourage residents to support their local businesses rather than larger, national, or international companies. Connected to the council's Community Wealth Building principles, the aim is to protect and promote local job opportunities and to encourage an entrepreneurial spirit. The audience is residents who venture outside of the borough for retail and leisure and is designed to showcase what's on offer locally to convince them to stay here. The purpose of the services to be provided through this Lot is to build and amplify this existing campaign and to give it a presence. Some of the activities could include 'Love Local' social media pages, Social media campaigns and Seasonal leaflets (Christmas 2021/ Easter 2022) to be delivered to all households / published online promoting the Support Local campaign and profile local businesses.

• Lot 2: 'Visit Wigan' Marketing campaign - The aim of the 'Visit Wigan' website (which is almost complete) is to showcase what the borough has to offer, from information about accommodation to fun activities. It's been designed to entice people outside of the borough to come for a day trip or even a staycation. The purpose of the services to be provided under this Lot is to generate interest in Wigan as a place to visit and stay, using the website as a key point of information for potential visitors. Some of the activities could include promotional video content, additional content for the website, and a marketing campaign to increase web traffic and visitor numbers to the borough.

Bidders are welcome to apply for one or both lots of work.

The closing date for the submission of final tender applications is Wednesday 13th October 2021 at 17:00.


More information

Links


About the buyer

Contact name

Ms. Lucy Downham

Address

Town Hall
Library Street
Wigan
WN1 1YN
England

Telephone

+44 1942827116

Email

L.Downham@wigan.gov.uk

Website

http://www.wigan.gov.uk/