{
    "uri": "https://www.contractsfinder.service.gov.uk/Published/Notice/releases/860192b5-1302-4ffd-b292-67e9f76f031e.json",
    "publishedDate": "2025-01-06T14:00:57Z",
    "publisher": {
        "name": "Cabinet Office",
        "scheme": "GB-GOR",
        "uid": "D2",
        "uri": "https://www.gov.uk/government/organisations/cabinet-office"
    },
    "version": "1.1",
    "extensions": [
        "https://standard.open-contracting.org/profiles/eu/master/en/extension.json",
        "https://raw.githubusercontent.com/portaledcahn/ocds_tenderDatePublished_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
        "https://raw.githubusercontent.com/Crown-Commercial-Service/ocds_awards_datePublished_extension/main/extension.json",
        "https://raw.githubusercontent.com/Crown-Commercial-Service/ocds_partyDetails_vcse_extension/main/extension.json",
        "https://raw.githubusercontent.com/Crown-Commercial-Service/ocds_tender_suitability_extension/main/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json"
    ],
    "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
    "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting",
    "releases": [
        {
            "ocid": "ocds-b5fd17-f8e0ed1f-3104-4506-993d-ad524690a4c5",
            "id": "860192b5-1302-4ffd-b292-67e9f76f031e-814737",
            "language": "en",
            "date": "2025-01-06T14:00:57Z",
            "tag": [
                "award"
            ],
            "initiationType": "tender",
            "tender": {
                "id": "IT-37-874-PURCON 2129 - AWARD",
                "title": "PURCON 2129 - SEO Lead Agency - AWARD",
                "description": "The University of East Anglia is looking to appoint an Agency to work with UEA to help us deliver our SEO strategy as part of our wider site optimisation and digital roadmap, supporting paid SEM campaigns undertaken with our media agency. To include: \r\n      -Regular site audit/health checks,  \r\n      -A robust SEO process/framework,  \r\n      -Integration & engagement with our creative and media agencies,  \r\n      -Best practice,  \r\n      -Reporting, using tools such as SemRush or equivalent (supporting Silktide, GA4, Search Console & others) and training of our team/stakeholders,  \r\n      -Ad hoc support & delivery to fix/boost/fill (proactive and reactive) \r\n      -Ad hoc support to key campaign periods e.g. Clearing (this may require additional budget).",
                "status": "complete",
                "classification": {
                    "scheme": "CPV",
                    "id": "72000000",
                    "description": "IT services: consulting, software development, Internet and support"
                },
                "items": [
                    {
                        "id": "1",
                        "deliveryAddresses": [
                            {
                                "postalCode": "NR4 7TJ"
                            },
                            {
                                "countryName": "British Oversea Territories"
                            },
                            {
                                "countryName": "Channel Islands"
                            },
                            {
                                "countryName": "Europe"
                            },
                            {
                                "countryName": "Isle of Man"
                            },
                            {
                                "countryName": "Rest of the World"
                            },
                            {
                                "countryName": "United Kingdom"
                            }
                        ]
                    }
                ],
                "procurementMethodDetails": "Other - ",
                "tenderPeriod": {
                    "endDate": "2024-10-25T13:30:00+01:00"
                },
                "contractPeriod": {
                    "startDate": "2024-11-11T00:00:00Z",
                    "endDate": "2025-11-10T23:59:59Z"
                },
                "suitability": {
                    "sme": false,
                    "vcse": false
                },
                "mainProcurementCategory": "services"
            },
            "parties": [
                {
                    "id": "GB-CFS-217008",
                    "name": "University of East Anglia",
                    "identifier": {
                        "legalName": "University of East Anglia"
                    },
                    "address": {
                        "streetAddress": "Norwich Research Park, Earlham Road, Norwich",
                        "locality": "Norfolk",
                        "postalCode": "NR4 7TJ",
                        "countryName": "United Kingdom"
                    },
                    "contactPoint": {
                        "name": "Sian Townshend",
                        "email": "S.Townshend@uea.ac.uk",
                        "telephone": "01603 59"
                    },
                    "roles": [
                        "buyer"
                    ]
                },
                {
                    "id": "GB-CFS-228131",
                    "name": "VL Digital Limited trading as Vertical Leap",
                    "identifier": {
                        "legalName": "VL Digital Limited trading as Vertical Leap"
                    },
                    "address": {
                        "streetAddress": "Boathouse 6, 19 College Road, Portsmouth Historic Dockyard, Portsmouth, Hampshire, United Kingdom, PO1 3LR"
                    },
                    "roles": [
                        "supplier"
                    ]
                }
            ],
            "buyer": {
                "id": "GB-CFS-217008",
                "name": "University of East Anglia"
            },
            "awards": [
                {
                    "id": "ocds-b5fd17-f8e0ed1f-3104-4506-993d-ad524690a4c5-1",
                    "status": "active",
                    "date": "2024-11-05T00:00:00Z",
                    "datePublished": "2025-01-06T14:00:57Z",
                    "value": {
                        "amount": 0,
                        "currency": "GBP"
                    },
                    "suppliers": [
                        {
                            "id": "GB-CFS-228131",
                            "name": "VL Digital Limited trading as Vertical Leap"
                        }
                    ],
                    "contractPeriod": {
                        "startDate": "2024-11-11T00:00:00Z",
                        "endDate": "2025-11-10T23:59:59Z"
                    },
                    "documents": [
                        {
                            "id": "1",
                            "documentType": "awardNotice",
                            "description": "Awarded contract notice on Contracts Finder",
                            "url": "https://www.contractsfinder.service.gov.uk/Notice/860192b5-1302-4ffd-b292-67e9f76f031e",
                            "datePublished": "2025-01-06T14:00:57Z",
                            "format": "text/html",
                            "language": "en"
                        }
                    ]
                }
            ]
        }
    ]
}