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                "title": "Digital Advertising Services - AWARD",
                "description": "Tenders are invited from interested parties for the provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in Section 2 of the ITT.\r\n      \r\n      Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been divided into lots.\r\n      \r\n      The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.\r\n      \r\n      The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.6 million excluding VAT.\r\n      \r\n      Award criteria\r\n      Quality criterion - Name: Strategic Digital Advertising   / Weighting: 400 marks\r\n      Quality criterion - Name: Clearing Media Plan  / Weighting: 300 marks\r\n      Price - Weighting: 300 marks",
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