Published date: 28 May 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 11 June 2018

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£0

Procurement reference

BIP322052602

Published date

28 May 2018

Closing date

11 June 2018

Contract start date

29 June 2018

Contract end date

31 May 2021

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking an airline carrier who has a market presence in China to work with from May 2018 through March 2021 to encourage Chinese consumers to travel to Britain. The ideal partner would have strong networks across Chinese ports, including Beijing and Shanghai and strong networks links throughout Britain. The partner should be an established brand in China with a solid reputation and substantial market share air travel to Britain. They must have experience in promoting travel to Britain including brand, tactical and content marketing.
The ideal partner would have strong customer reach across owned and earned channels (databases, social channels, websites etc.), baseline being 500,000.

More information

Links

About the buyer

Address

Upper Ground Floor
1 Victoria Street
London
SW1H 0ET
UK

Email

alia.trevanion@visitbritain.org