Published date: 7 February 2020
Last edited date: 18 February 2020
This notice was replaced on 21 October 2020
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 21 October 2020)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Printed books, brochures and leaflets - 22100000
Advertising and marketing services - 79340000
Specialty design services - 79930000
Photographic services - 79961000
Location of contract
London
Value of contract
£75,000
Procurement reference
QM/33/56
Published date
7 February 2020
Closing date
13 February 2020
Contract start date
27 April 2020
Contract end date
26 April 2023
Contract type
Not applicable
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Requirement
The agency will need to provide the following functions. NB due to the sporadic nature of the work this list is not exhaustive:
1. Design
• With direction from the F&C team plan, design, amend and artwork the required marketing materials for print
• Create infographics
• Design ad hoc materials as required (e.g. stickers, banners, exhibition stands, badges, balloons etc.)
• Create bespoke materials in-keeping with the RHC brand
• Ensure the design is in-keeping with departmental outcomes and enhances calls to action
• To be dynamic and creative within the boundaries set by the communications team
2. Video
• To work with the communications team to plan, storyboard and create compelling narratives for short film projects
• To produce high quality and emotive film for the RHC (usually on site) with a clear call to action
• To edit and amend working closely with the communications team
• To source additional materials (music and archive footage etc.) as required within the confines of copyright law
• Ability to provide subtitles
• To post produce films and export in a format that is compatible with RHC systems for use on different platforms
3. Photography
• Mood board photography concepts in accordance with communication objectives
• Plan and execute photo shoots under direction of the communications team
• Postproduction /editing
4. Account management
• Provide flexible support during office hours (and occasionally out of office hours)
• Produce status reports
• Invoicing/quotes
• Produce running workload reports (with financial information)
• Dedicated account manager for the team
5. Branding
• To champion the brand and produce high quality materials in accordance with the brand guidelines.
• To help to continue to build and promote the brand - with the goal of national and international recognition
• To support with brand strategy as the identity develops
• To support the shape and progress of the brand identity via innovative design and photography etc.
• To enhance the RHC's reputation
6. Flexibility
• To grow with the department and provide high quality collateral to very tight deadlines, with occasional out of office hours (Mon-Fri 9-5) support
7. Compatibility/innovation/creativity
• To work closely with the Fundraising and Communications department on all projects, sharing ideas and creative concepts
• To suggest new ideas/concepts to the F&C departments that may have a positive impact on audiences
• To provide support with audience analysis using other (charity) case studies
Overview of service
Design
Create a bi-annual magazine (52pp) Home Front with copy and images provided by the RHC
Create an Impact Report with copy and images provided by the RHC
Create brochures throughout the year depending on organisational need
Video
Deliver 1 film per year on different subject matter depending on organisational objectives (around 3 mins)
Photography
Conduct 6 photo shoots per year
Portraits of Pe
More information
Additional text
-
Please make contact to demonstrate your interest and arrange a site visit for further information.
You will find the invitation to tender document attached to this advert.
About the buyer
Contact name
Jonathan Clarke
Address
Royal Hospital Chelsea
Royal Hospital Road
LONDON
SW34SR
England
Telephone
02078815436
jonathan.clarke@chelsea-pensioners.org.uk
Website
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