Published date: 17 March 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 13 March 2018

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£3,000,000

Procurement reference

BIP306285675

Published date

17 March 2018

Closing date

13 March 2018

Contract start date

15 March 2018

Contract end date

15 March 2021

Contract type

Service contract

Procedure type

Not specified

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

More information

Links

Award information

Awarded date

13 March 2018

Contract start date

15 March 2018

Contract end date

15 March 2021

Total value of contract

£3,000,000

This contract was awarded to 1 supplier.

Shanghai Ctrip Commerce Co., Ltd.

Address

Building 18, Sky SOHO
968 Jinzhong Road
Shanghai
200335

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Upper Ground Floor
1 Victoria Street
London
SW1H 0ET
UK

Telephone

+44075781067

Email

alia.trevanion@visitbritain.org